Anna M. Viducic

Anna is the Founder and CEO of Aroma Wine Co. Her passion for wine and a love for all its nuances were born out of her early restaurant experiences. She has work at restaurants in Paris (her original hometown), Miami, and New York City. She got her start as a server, made her way up to manager, and ultimately graduated to wine buyer.

It was her initial exposure to the French hospitality industry (Hotel Lutetia in Paris, France) that opened-up opportunities and a world Anna didn’t even know existed. A newly found passion for the hotel and restaurant business brought her to the United States in 1998.

Following her restaurant tenure, Anna worked as a tasting coordinator and editorial assistant at Wine & Spirits Magazine, as a Marketing and Events Director at Petrossian Paris and as a Public Relations Executive representing French wine brands for Terlato Wines, a major U.S. importer.

Anna is a French-Croatian living in Jersey City, New Jersey. Born into a Croatian family and raised in Paris, France, you could say fashion, food, and wine were instilled in her at an early age. Spending her summer vacations in Croatia, Anna enjoyed everything that such a beautiful Mediterranean country had to offer, including working in her family’s vineyards. Wine is certainly in her DNA!

Today, Anna is tapping into her 20-plus years of experience and knowledge of the hospitality and wine industries to guide wineries through the intricacies of the U.S. trade, media and consumer markets.

Aroma Wine Co reflects Anna’s passion for the wine industry, but more importantly, it reflects her love for meeting the talented people behind the scenes and sharing their stories with the world.

Anna holds a BA in Modern Literature from University Paris VIII and the W.S.E.T. (Wine & Spirits Education Trust) Advanced Certification Level 3 & 4.

When Anna is not learning about wine or sharing her passion with others, she enjoys spending time with her husband and daughter. She is also into health and fitness and is an avid spin-cycler.

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We offer premium services in brand building, public relations, media relations, event production, and social media strategies for European wines

With 20-plus years of experience and knowledge of the hospitality and wine industries, we are dedicated to guiding wineries through the intricacies of the U.S. trade, media, and consumer markets.

Brand building | Public Relations | Media Relations

Build the essence of your brand by establishing its mission, promise and pillar. We generate ideas and solutions on key markets, what your product is offering that others don’t and come up with unique plans that would make you stand out.

Implement and execute brand consistency by developing creative strategies and initiatives for long-term success while setting objectives to maximize brand presence in various channels. We cultivate and maintain relationships with media and influential professionals.

Deliver media meetings with key brands. We track, evaluate and report on media campaign results.

Social Media

Create and execute digital marketing strategies to engage and grow brand audiences.

Event Production

From conception through completion, virtual or in person, we manage all aspects of your wine event process. No matter the size, your event is planned with the brand(s) key messaging in mind while focusing on the targeted audience.

For more information, contact: Anna@aromawineco.com

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